Venelin Dimitrov, the founder of SoftGroup, has always considered himself as a problem solver from an early age. Naturally interested in computer science and electronics, he passionately studied IT as part of his MSc degree at the University in Veliko Tarnovo, Bulgaria. Shortly after graduating, he started his career as a software engineer. He had the strong motivation and persistence to use his talents to innovate, which helped him to create a successful business. Even though the company has experienced а major road bump during the global financial crisis, he managed to create SoftGroup as one of the leading regional serialization providers. In addition to being professionally driven at the office, he enjoys going on business trips with his co-workers as he has the chance to drive his car long distances.